Press & Media contents
If you want to appear in the press, the best
thing is to make it easy for them. It will take some effort
and commitment but the results are very promising and
positive.
Creating files with all the information of your products and
compiling it in a Press & Media kit will make life easier
for the journalists because they will find part of the work
already done, or at least a good base to work on. Many
companies don’t have Press & Media kits readily available
and they have to attend every request individually, and
consequently wasting time and resources. It can actually have
some advantages, but generally it has many disadvantages. If
your company offers a Press & Media kit, they can download
it and start working on it straight away. If then they need
additional information about specific details, then they will
get in touch with your company and you can to attend their
specific request.
By preparing one or more Press & Media kits you work hard
once but then it is the kit which works for you.
These documents must be well created, organised, provide a lot
of quality information about your products and your company.
The press must have variety to choose from. Consider that some
publications require a certain kind of photographs to go with
an article on a magazine, others require a completely
different kind of pictures. If you provide a good selection of
contents in the Press & Media kit, we can assure you will
hit the nail on the head.
Today more and more companies have Press & Media kits
available for the magazines, which is ideal, but many still
don’t. If your company is one of them, we can help you.
We choose the best contents to prepare your Press & Media
kit.
We create varied contents for the needs of the different kinds
of press in the cycling industry.
We arrange all the information so it is clear and easily
accessible.
Our translators will translate your Press & Media kits to
any of the languages available. For more information, please
check our section about translation services.
