The ideas
While the vast majority of ideas have a
business/commercial purpose, some don’t. How many times have
you heard ‘I’ve got an idea’? Now seriously, the first thing
to do is to analyse it profoundly: is it an idea or a
‘notion’? Needless to say, sometimes the difference between
one and the other is indeed very subtle and other times the
difference is very apparent, and the final result after the
developing process is equally different.
The most important thing about an idea is ‘how important it
is’. Ideas can be good, very good, bad or very bad, but one
thing is clear; ideas are worth their potential and the better
they are the more valuable they are. It is a common mistake to
compare them with investments, but those are completely
different things. Generally, in a negotiation, the idea has a
smaller value to the eyes of the investors than their money,
but don’t be deceived. Clearly, the financial part is seen by
the person who had the idea as something essential, but it
isn’t as important as the idea itself. An idea without
sufficient funding might stay as just an idea or it might take
longer to develop into something productive. However, it is no
secret that a big investment in a bad idea will end in tears,
and money alone, without an idea to invest on, can be used in
other kinds of financial operations, many of which with a
total lack of ethics.
It is crucial to know the scope of an idea before taking it to
the development stage. With expertise in the field of
application and experience in creating and developing projects
one can get this information and as accurate as possible.
Without letting emotions and wishful thinking make the
analysis less realistic. Excitement and enthusiasm are
important in every step, but too much may lead to delusions
and mistakes. To find a good balance is key. A good idea is
also based on a good plan and to know beforehand if the idea
will correspond with it. Without proper planning one can
encounter many surprises, and many of them unpleasant.
When you get to the point where you have a bright idea, be
careful about the environment you will put it to practice. In
every field there are people who will be looking out and will
steal whatever they find interesting, shamelessly. In a
way, it is controversial that these same companies who take
ideas from others through industrial espionage are also the
first to protect their ideas, often making of the patent
business a place where ethics and moral are conspicuous by
their absence.
Ideas are like the philosopher’s stone, but also like smoke
and mirrors. Whether we like it or not, in the land of ideas
there are also some rules to follow.
We assess your idea, the scope and impact it would have on the
market.
We advise on the selection process and analysis of investors,
if you need them.
We advise on the first steps to apply the idea.
We advise on how to keep your ideas safe.
Patents and protection of ideas. Licenses, the protection they
offer and their use.
Intellectual and industrial property.
