Catalogue creation
A Brand without a catalogue is like a product
without a client. The catalogue is the external image of the
brand and its product line, and while some brands decided to
do without printed catalogues, relying on the internet, the
rest remain loyal to paper. In our opinion a catalogue should
be printed.
In the beginning of the digital era, when brands started
choosing to give the information in other formats, it seemed
like the trend would catch on and become the norm, but it
didn’t happen for neither of those options, such as the CD,
the mini CD, the DVD, only the PDF and Issuu have made their
way thanks to their low cost, ideal for companies with low
budgets.
Brands go for printed catalogues and there is no doubt it is
the best and most elegant format to inform your clients about
your products, the designers can create without limitations.
There are endless proposals, thousands of kinds of paper,
textures, materials, etc. to produce an attractive, eye
catching, unique catalogue.
Example of the cover of a product catalogue for a customer
selling Bikepacking and Gravel bags. The work is intended to
be printed but will also be distributed in PDF format through
e-mailing campaigns. The catalogue will also be available for
downloading from the brand's website and for viewing on the
issuu platform, so the brand will make the investment made in
the creation and design of a product catalogue profitable by
using it in different formats and distributing it through
different channels.
Example of product page including pictures of the product,
description and technical specifications. We can manage the
design of the catalogue as well as the content including
professional pictures and copywriting. We can create logos,
icons, slogans and any content that is useful to make your
brand look attractive to your customers. Great brands create
great products, great products have to be shown in the most
attractive way possible to capture the attention of potential
customers, a great catalogue will help you in selling much
more than you can imagine, a good catalogue is not something
banal, it is not something necessary, it is simply something
indispensable and essential for any company.
A good catalogue is an enjoyment for your customers and a very
important tool for your commercial team. If you make your
commercials work without a catalogue or with a piece of junk,
then you can't expect great results; if, in order to save some
money, you force your commercials to work with using not very
appropriate tools and in precarious conditions, then you will
make them lose valuable time, your brand image will be in
question and sales will not come, unless you expect miracles,
even if this is the case, we strongly recommend you to invest
in a good catalogue and play it safe, your brand, your
customers and your sales team will thank you.No matter how
much you believe, it is very unlikely that a miracle happen.
Of course, if you have the possibility, you can make the most
of the investment by creating your catalogue in two or three
different formats, but don’t get obsessed with it. It is not
necessary to be everywhere and in all possible ways. The
importance of a catalogue is in its contents, the information
it provides, an attractive and practical format. Including all
the information, specifications and options is very important,
but the graphic design of the catalogue must be outstanding. A
picture is worth a thousand words, and a good catalogue
doesn’t just inform your clients about the products. A good
catalogue sells the products.
We create your catalogues in different formats.
We produce all the texts and graphical contents, specification
charts, technical information and all the necessary sections
to show your products appropriately.
We look after the editing and printing.
We create different versions in the most widely spoken
languages for your biggest markets.
