Introduction to new markets

Introducing your brand to a new market is a significant challenge. There are several ways of overcoming the challenge successfully, but it is no secret that many companies cannot afford all of those ways.

A company with a very solid economy can afford a market research, and open a subsidiary office in the new country, but that implies high initial expenses, new offices, new employees, new requirements according to each country's regulations... In summary, lots of movements and investment available only to the big corporations. Undoubtedly, the brand will grow and the image will benefit from the new expansion. Being close to the clients will be its business case.

If, on the contrary, your company does not possess enough resources to proceed with such an investment, but seeks to expand even if it is in a more modest way, you can also take on the quest of finding a good distributor that will introduce the brand, either under their own brand image (as a subsidiary), or with collaboration agreements, or being incorporated to their catalogue of brands they distribute to their client portfolio.

While this option does not offer total exclusivity, if you collaborate with a renowned distributor in the area, you can benefit from their good image. The top distributors carry great brands, prestigious brands. As simple as that.

On the other hand, finding the most appropriate company to take charge of your brand is not that easy, and especially if it is an unknown brand. Preparatory work is required to increase the probability of success. (Who will be interested in your brand if nobody knows it?).

To put a brand on the map is arduous and expensive work. It can be done in various ways, but two are the most common. The companies that have confidence in their possibilities carry out several visits to the country to get a reliable impression, a realistic view of the situation. It is an interesting possibility if you are competent with the language and you can introduce yourself as a direct representative of the brand, which generates confidence.

Of course, speaking the language is of great help, but it is not the same as knowing the market, the net of companies, distributors, shops, collaborators, magazines, blogs, websites, teams, etc...

A good option is to do all of this with an agency with detailed knowledge of the target market in particular, and more importantly, the necessary contacts to speed up the process of introducing and establishing the brand in the country.

Contact us and we will inform you about the best option for your company.


  We help you introduce your brand to new markets.

  Thanks to our contacts, we present your product faster and more effectively.

  We design the best commercial strategy for the new market.

  We provide commercial agent services according to your needs. Contact us to find out the best conditions for your business.