Events
The events which take place during the season
are ideal occasions where to go and see, be seen and show.
Depending on the kind of event and the way your company
participates in it, it must be planned differently. Companies
who manufacture, distribute, develop, design or sell products
go to these events too. Sometimes to exhibit, others just to
look, gauge the sector and others as organizers or main
sponsors of the event.
When the idea is to go and present your products in a trade
show, there is a lot to do: design the stand, prepare the
products, news and prototypes, do all the arrangements to book
the space, plan the logistics, hire vehicles, hotels, etc. It
is a lot of work which adds up to the regular everyday tasks
of your company. The weeks prior to an event are crazy, during
the event people work around till exhaustion, and if
everything went right, when you go back to the office you will
have to deal with a higher than normal work load. They are
interesting investments and if everything goes well they are
very profitable. You show your products, tighten the personal
relationship with the clients you don’t see during the year,
and if that alone weren’t enough, you have great chances of
making new clients. Endless opportunities, this is why often
you wonder if it is worth it to be there, attend, participate.
You will get the answer if you take the chance.
If you are organizing an event in which your company will be
the centre of attention, the work involved is similar to
participating in a show where you present your products. One
main difference is that the clients will be looking just at
you, so nothing can go wrong. There is a bit of added
pressure. If you just act as a sponsor of the event, then just
the name and image of your company is at stake… that’s saying
a lot. If things work well it will benefit you. If not it may
harm you, but at least you won’t have to work your socks off,
but pay the agreed amount to the organizer of the event and
hope it is successful.
If you are going to visit an event, to see or be seen, you
must also plan it well. Weeks ahead of time you have to start
booking flights, hotels, vehicles, etc. You will also have to
plan meetings, interviews and study the exhibitor list so when
you are there you can go straight to the point. Because
everything happens in just four of five days, a good planning
is essential.
If you are going to present your products in a show or event,
if you organize your own or you attend as a visitor you will
have a lot of work to do. If you find yourself overloaded of
you simply want to delegate the mentioned tasks to
professionals, contact us. We can help you.
We plan your participation to external events, your own events
or your visits to national or international events.
We handle everything related to bookings, vehicles, food and
accommodation logistics.
We manage the design, construction and removal of the stand,
hiring hostesses, translators, interpreters, etc. We make sure
everything is just the way you like it so you can show your
best self and cause the best impression, whatever the event is
and how you want to participate in it.
