Marketing for the sake of lying

One of the biggest mistakes in Marketing, if not the biggest, is to use it in order to lie. It is known that through Marketing, publicity and other actions, many things can be achieved, even immense profits, but is this an honest way to act?

In this day and age we live surrounded by false advertising for every kind of product. Incredible publicity campaigns claim unimaginable features of the products. Do you think that achieving objectives at any cost is a good idea? The answer is plain and simple: NO.
It is definitely not a good idea, because it is not how we should act. It is not ethical, sincere or honest. Then why is it so commonly used by companies to promote the supposed features of their products? Why is it so irresistible to use marketing to lie?

Think for a moment of your clients, put yourself in their place. How would you feel if you have been deceived by the company that sells the products you wished for, attracted by all the promises in their publicity campaigns? Don't you feel even betrayed by the brand you were longing for? Doesn't it feel like a low blow to the activity you are so fond of? It is normal, because these attitudes hurt, and sometimes so much that you might lose those clients forever. If they have been so strongly disappointed, there is nothing the company can do to fix it. And a client who feels deceived by false advertising might not just be a disappointed client, but he or she might act against your company. Do you still think it is worth to use marketing in this way? If you are not sure about your answer, please reconsider it again.