Magazines

Many people say the time for paper magazines is over, that internet has taken their place and they have little future. We have been hearing this for quite long now and yet the magazines are holding up, so these statements are not to be taken seriously. They may be biased or have an interest in the press losing its position, forgetting the basic principle that competition is beneficial at all levels.
Magazines are still very relevant and they are not collapsing, lets accept it.

Many magazines had to renovate, reinvent themselves. Sadly some did not manage to do it on time, but on the grand scheme, magazines are surviving well. While some were predicting the end of written press, some new publications appeared. Some are top level, interesting and impartial, some are very close to the freedom in journalism that some dream of and others hate. The new magazines are coming in strong, with interesting proposals, a clear warning to the traditional ones which survived. A call for a change of mentality, of model, and more importantly, a golden opportunity to renovate their ethics and become again first level publications instead of selling their support to the highest bidders. It may sound harsh, but if anybody doubts these are everyday practices in many publications, they are oblivious.




There was a time when press was corrupted by the wealthy and these practices ended up reaching the cycling magazines, which had kept clean until that moment. Some stayed upright, honest, and suffered, but stayed loyal to their ideology and their principles. These became todays ‘cult publications’. We would like all the media to be ethical, honest, impartial and professional. It might be asking too much, but it would be nice to know that what you are reading is not biased, sold, and manipulated. We know it would be a disaster for marketing departments which made it their way of living but it doesn’t matter. They will gradually adapt to the new situation and they will start to follow the example.

We advocate for written publications, and at the same time we believe that internet is also a very important platform. Online, things are different and this is why both channels can coexist and be relevant for the brands, publishers and readers. Magazines are a pleasure for the reader who likes it the traditional way. It may sound a bit outdated but reading a magazine on paper still feels more magic than on a website. Paper magazines have a smell, we could even say they breathe. They offer something unique, authentic, and they are more comfortable to read. It is nicer to touch, store, read them again, collect them… they are alive.




Online magazines have tried many formats and tried to be similar to the good old magazines but it hasn’t worked. Contents take long to load and navigating through them is tedious and uncomfortable. Paper magazines still have an advantage on this.
Online magazines have the advantage of speed, they can inform about news, highlights, events, races and shows at real time. Since television was usually not interested in most of the cycling events, only the biggest races like Tour de France, Giro d’Italia, Vuelta a España or World Championships were shown live. Now you are just a click away of so much more information. However, for paper magazines you have to wait for the next issue and articles have to be very well done to remain interesting.

It is some sort of a challenge between the two formats. Some traditional ones moved to the online world, others stayed with paper but added an online version or have a website where they publish abstracts of the topics and reports to keep the online readers in front of the screen.

No matter what happens, the normal and ideal thing is that the two worlds coexist. This brings more work to do but especially more possibilities to publicise and inform about your products.

Nowadays it is just as important, if not more, to be present in the magazines so the final clients can see your products. Times change, users change and readers too. Magazines update, adapt and provide the best possible contents so the cycling fans stay addicted to their passion.


  We manage your press exposure in every channel, format and form of communication.

  We negotiate your inclusions and publicity campaigns.

  We select the publications that best suit your needs.

  We produce all kinds of contents so your company can make it easy of the press to provide quality, clear, professional and transparent information.

  We will not act as an intermediary for the companies who want to avoid responsibilities of using unethical publicity practices. If this was your idea, sorry we can’t help you.