Web portals
Websites are a form of communication
relatively new, or old, depending on the perspective. New if
we consider how many years the traditional publications have
been in the market, old comparing to the online world. The
first websites were the first places online where you could
find varied information about a topic, even general
information, just as if it was an online newspaper. The big
difference with online magazines is the format, and the
contents are also more generalist, more varied. Normally
online magazines focus on a specific discipline, a topic, they
specialize and all their contents are about that.
In websites people put a lot of effort on the news section,
the fresh products and rumours, they work real time and offer
really up to date information. This information is so fresh
that requires a great work of creation, broadcast, maintenance
and processing.
The websites don’t have days and weeks to process the news and
create contents because if they took that long they would
arrive late, they would publish outdated contents, and their
main advantage is the variety, but specially the speed.
This kind of information is what the readers look for on a
website, like the results of a race which just finished, or
the real time coverage of a trade show. There are many kinds
of sites within the vast world of cycling. There are websites
which focus on the industry, news sites, mixed sites, sites
which focus on competition, etc. They all offer great quality
information, so for your company it is very important to be
present in them. Depending on your product you shall choose
the best place to promote it, and also to publicise yourself.
The websites are very frequented by internet users but also by
your competitors. Everybody in the business pays attention to
them and your company should not be different. Your company
must have a planned strategy to work with the websites, and
the websites should be interested in working with your
company. It is a give and take.
Many companies don’t bother with the websites or other
channels, they hang onto publishing all their contents in
their own networks, and others don’t even create contents.
Your company also needs other channels to be the link between
the information you generate and the final user. Information
which is verified and diverse, plural and transparent. The
information you publish on your networks is created by you,
with your perspective, and always has the same pattern. Take
the risk and let others talk about your company, and you will
have an alternative point of view, more information, more
varied. This procedure makes the communication richer and
offers an independent opinion which will help you improve, and
your clients will appreciate it.
We prepare information for you to feed the websites.
We recommend the sites which are more convenient for you.
We plan, arrange and give you advice in publicity matters, in
order to prepare and publish your campaigns in the websites.
We offer your company the possibility to have a global impact
in the cycling websites. Just tell us your preferences and we
will represent you in the place you want, in the language
required thanks to our professional and effective translators.
